Let’s Keep Things on Track (PCN Spring 2014) MAY 5 2014 | Consumers and Producers | Pulse Crop News
This article appeared in the Spring 2014 issue of Pulse Crop News.
Greg Cherewyk, Pulse Canada
Politics 101: Identify a practical and reasonable solution. Build a critical mass of support from a range of stakeholders with an interest in the issue. Clearly and consistently communicate the problem, the impact and the solution to all those who have the ability to influence change. Sounds simple, but the reality is that it almost never works out this way. Why? For the most part, it’s because people rarely get past step one. As a result, Government hears from dozens if not more interested stakeholders on an issue and each stakeholder presents five to ten of their own ‘practical and reasonable solutions’.
What does Government do when their constituents present nearly a hundred wide ranging and often competing solutions? More often than not, it’s forced to go with the lowest common denominator…and why would that surprise anyone? There’s no consensus on the approach, no consensus on the desired outcome and any decision will result in a good portion of constituents being unhappy at the end of the day.
The agriculture industry’s response to the unprecedented grain backlog is a prime example of how this scenario continues to play out each and every time there’s an opportunity to make meaningful progress on an issue. Nearly every ag industry association made transportation a top priority this season and as a result nearly every group became active on the transportation file. This is good – this needs to happen. Everyone with a stake in moving grain from the farm to the customer needs to know that failure is not an option and farmers, processors and exporters expect more.
When is it ‘good enough’? It’s never good enough and that message came through loud and clear. But the inevitable response to the demand for Government to ‘do something’ is a very legitimate question; ‘what would you propose Government do to resolve the problem?’
Everyone with a stake in the ag industry voiced their opinion and put forward recommendations in February and March. Solutions ranged from finding ways to pay the railways more to granting joint running rights and everything in between. The Government’s first response was to establish targets that essentially require the railways to move what they say they are capable of moving week in and week out and threatening to penalize them if they fall short. It followed by committing to introduce additional amendments to the Canada Transportation Act to enhance the Fair Rail Freight Service Act that was passed in June of 2013.
At the time of writing this article, it remains to be seen how Government will respond to the extremely wide range of views that the agriculture industry has put forward, but if history repeats itself, we can expect a lowest common denominator approach in the short term and deferral of more comprehensive change to some point in the future.
The ag industry has had its opportunity to influence the Government’s actions in the short term. The ‘some point in the future’ is the Canada Transportation Act Review which is currently set for 2015. One option that should be given consideration by all ag industry stakeholders is an approach whereby groups come together and put all of their great ideas on the table and together, prioritize and short list the range of solutions that will advance to the next round.
From there, stakeholders have to be prepared to critically assess each solution and understand the implications of each from a commercial and political perspective. Once the short list has been confirmed, the industry will have to be prepared to start the conversation with representatives from all shipping sectors in Canada. Agriculture is but one stakeholder when it comes to rail freight movement and the solutions that will get traction in Ottawa are those that are supported by the broadest range of stakeholders. Messaging will have to be clear, concise and consistent and will have to be sustained over a long period of time.
Admittedly, the process outlined here has been oversimplified, but in reality the agriculture industry must agree on the destination, must be prepared to work together to map out the best possible route and must be able to convince a wide range of others to join them on the journey. If not this, then what? If not us, then who? If not now, then when?