Alberta Pulse Growers (APG) unveiled its new website today at albertapulse.com. This enhanced resource makes it easy for Alberta pulse farmers to find useful information about growing and marketing pulses, and for consumers to learn how best to eat more pulses.
The APG website is the heart of all APG communications. It is divided into main sections of About Us, Growing Pulses, Eating Pulses, Marketing Pulses, and News & Events, as well as adding Advocacy as a major component to reflect APG’s increased activity in this area.
“When producers look for information, they need it fast and they need to be able to depend on it to be accurate,” said APG Chair Will Muller. “APG’s new website is a reliable source of information that farmers can access from out in the field, or just about anywhere. The new site also provides an opportunity for consumers to learn more about how peas, beans, lentils, chickpeas and other pulses are sustainably produced by Alberta farmers.”
Common questions are answered in the About Us section to save time and reduce frustration, while other topics are also easily found via dropdown menus. New and enhanced features include an event “add to calendar” button, contact forms, simplified dealer list, and a new Research resource library section. The Eating Pulses section is tailored to be a consumer hub for pulse information and recipes, including online ordering of recipe resources for teachers and health professionals, and an email newsletter.
“We are very proud of the resources available through APG for growers and consumers,” Muller added. “This website makes use of the latest technology to put up-to-date, reliable pulse information at the fingertips of visitors when they need it in keeping with APG’s vision of pulses on every farm, on every plate.”
APG is committed to providing the best information in an attractive and responsive format to promote the benefits of including pulses in a sustainable crop rotation and in a healthy diet through research and marketing initiatives to increase the sustainability and profitability of pulse production in Alberta. The Alberta Pulse Growers Commission represents 5,400 growers of field pea, dry bean, lentil, chickpea, faba bean, lupin and soybean in Alberta.
For more information, please contact:
Rachel Peterson, Communications Manager
Phone: 780-986-9398 ext. 108
rpeterson@albertapulse.com