Our Vision
Pulses on every farm, on every plate.
Our Mission
Our Values
These values serve as the foundation of Alberta Pulse Growers, guiding its mission and vision. They establish clear expectations for how the organization operates, shaping decision-making, addressing challenges and opportunities, and guiding the actions of Directors, Advisors, and Staff.
At Alberta Pulse Growers, everything we do is guided by a clear, future-driven strategy designed to support our members and strengthen the pulse industry in Alberta.
Our strategic focus is built around four core pillars; Grow, Move, Use and Lead, each addressing key priorities that drive innovation, sustainability, profitability, and long-term impact.
Supporting the sustainable and profitable production of pulse crops in Alberta.
Environmental Sustainability
Pulses on every farm, on every plate.
Grower Support
Providing tools, resources, and programming to help producers succeed in the field and in business.
Research
Investing in scientific research to improve crop performance, resilience, and return on investment for growers.
Supporting the sustainable and profitable production of pulse crops in Alberta.
Market Access and Transportation
Advocating for efficient, reliable transportation and infrastructure that supports global competitiveness.
Farm Viability
Addressing the economic realities of farming to ensure that pulse production remains a viable, long-term option for Alberta growers.
Advocacy
Representing growers’ interests on policies that impact pulse production, trade, and agriculture in general.
Expanding the reach and relevance of pulses in markets and communities.
Market Development
Building demand for pulses in both domestic and international markets.
Value Added
Encouraging innovation in processing and product development to enhance the value of pulse crops.
Education
Engaging consumers, industry, and future generations through outreach and education about the benefits of pulses in food, farming, and the environment.
Lead by governing with excellence to strengthen our organization
Foster Good Governance Practices
Develop Ecosystem Intelligence
Build Succession Opportunities
These pillars ensure that our work remains aligned with producer needs, market trends, and global opportunities.
