Skip to content

Chair’s Report (PCN Fall 2016) SEP 19 2016 | Consumers and Producers | Pulse Crop News

This article appeared in the Fall 2016 issue of Pulse Crop News.

Allison Ammeter, APG Chair

As I write this, the combines are rolling across the prairies. Many reputable sources have estimated this year’s crop in western Canada to be one of the biggest, if not the biggest ever, in volume. We have seen more pulse acres planted than ever before (an estimated 2.3 million acres in Alberta), and the focus is now on getting this crop to markets, and finding even more new markets.

The first issue – getting the crop to markets – has been a major focus these past few years for Alberta Pulse Growers, Pulse Canada, and many other crop commissions. The Emerson report has now been tabled with the federal Transport Minister, and the Government of Canada is studying it to determine what, if any, changes need to be made to our national transportation policy and regulations.

In April, the Minister of Transport launched an engagement process with Canadians, stakeholders, and provinces and territories over the course of spring and summer 2016, in order to hear views and discuss ideas that will inform the development of a long-term agenda for transportation in Canada.

On behalf of western farmers, we have been continuing to meet with federal and provincial decision makers in the hope of modifying our system to be responsive to grain farmers’ needs throughout the year. Canada’s economy depends on us being able to get our crops to market!

The second issue – finding even more markets – also continues. The pulse industry provincially, nationally, and globally has received an incredible boost through the consumer awareness created by International Year of Pulses 2016.

Many food processors are responding to increased demand by producing new and innovative products incorporating pulses, and we continue to work with them. Globally, check out on page 33 how Mission: ImPULSEible went global at the Institute of Food Technologists (IFT) Annual Meeting and Food Expo. Nationally, review pages 7 and 32 on Pulse Canada’s work with IYP and our new global pulse brand.  Provincially, take a look at the article on page 34 about the Alberta Chefs Day. Locally, take a look in your own grocery store and purchase the newest pulse products hitting your shelves! If your store doesn’t carry a certain pulse product, ask them to carry it. Let retailers know that consumers want more pulses!

These are exciting times in the pulse industry. Here at APG, we continue to invest your producer levy dollars in research, marketing, and communication towards the goal of helping farmers to GROW MORE PULSES, and consumers to EAT MORE PULSES!